What an honor today to have Channel 2 KUTV air a story about our new school! You can watch it here:
Inside the Story: Taking the 'starving' out of being an artist
BY DAN RASCON THURSDAY, OCTOBER 22ND 2015
(KUTV) Howard Lyon loves what he does for a living. He's an artist who has actually been able to turn his talent into a successful money-making career by painting dozens of pictures and murals over the years.
"I consider myself very blessed any day I get to spend in the studio painting," Howard said.
But making money as an artist is more than just making great art and that's why Howard has teamed up with his wife, Shari, to open up their very own art school in American Fork.
"We call this the Lyon Art School," Howard stated.
It not only teaches art, but also teaches marketing and business skills.
"The whole point of creating art is being able to sell it and make a living," Shari said.
Howard handles the art instruction and Shari teaches students how to turn their art into money.
"An artist has to be able to switch hats and I think that's the hardest thing for them, because they work in their creative space and their creative mind and then they have to switch over and become a businessman too," Shari explained.
It's not just a matter of coming up with a great idea of what to paint. You have to be able to answer the question, "Who is my audience and how am I going to market this?"
"You can be the greatest artist in the world, but if you are not able to get your work in front of people to see it you are going to have a difficult time making a living," Howard said.
The Lyons came up with the idea when they saw students graduating with an art degree and not using it, because they didn't know how to turn their talent into a career. Right now, Howard says the opportunities are endless for a great artist.
"Fortunately we live in a very visual world. Every web page we go to, every magazine we pick up, or game -- they've all had many artists working on that project," Howard explained.
"I'd like to make a living creating my own art," said college art major, Chase Hanson.
Hanson said the business aspect of art work is not covered in his program.
"Not only do you get the artist instruction, but you get business instruction and good marketing ideas," said Hanson.
"I'm a figurative artist, a portrait artist," said fellow student Susan Edwards.
Edwards has the art skills but lacks the business aspect. That's why she's here.
"I'm older. I wasn't raised spoon-fed on web sites, cell phone and computers," Edwards said.
An art school with a creative twist art, plus marketing, equals cash.
"You can't just draw it and try and sell it. There are so many other aspects to it," said student Kaitlund Gonzales.
The art class is a 12-week course that meets on Wednesdays and Thursdays and costs $1,200. Their very first class and the first day of school started on Sept.16. They have seven students and will begin their next semester in January.
For more information visit their website howardlyon.com/school .